Communication for business [printed text] /
Henry McClave, Author . - 4th ed. . -
Dublin : Gill & Macmillan, 2008 . - 374 p.
ISBN : 978-0-7171-4455-6 : €31.65
Comprehensively presents the underlying concepts and elements of key communication skills for both business and professional students in Ireland • Presents a balanced, theoretical, applied and managerial approach to the subject • Online support material is available for lecturers. New to this Edition: • Chapter on Electronic Communication significantly revised • Many illustrations and 'best practice' examples renewed and updated • New sections on ethical and security considerations in business communication • Increased emphasis on active student learning and the use of web-based resources in exercises and assignments • Suitable for students studying Communications or Professional Development modules on Certificate, Diploma or Degree level course • Also suitable for training courses in management or office administration.