Marketing : An introduction [printed text] / Gary Armstrong, Author ; Philip Kotler, Author ; Michael Harker, Author ; Ross Brennan, Author  . -  3rd edition . - [S.l.] : Pearson Education Limited, 2015 . - xxxiii, 619 : ill. (col.) ; 25mm.
ISBN : 978-1-292-01751-8 : €58.00
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

Keywords:	'Marketing  strategy' 'Costumer  driven  marketing  strategy' 'Supply  chain' 'Sustainability'
Class number:	658.8