An Evaluation of The Impact of Guanxi for Irish Companies Doing Business in China [printed text] / Yang, Le, Author ; Matt Murray, Author ; IBAT College Dublin, Author . - [S.l.] : Unpublished Thesis, 2012 . - pp. 106.
ISSN : DISS20

Keywords:	Impact  of  Guanxi,  Irish  Companies,  Business  in  China
Class number:	658:DYAN
Contents note:	The purpose of this paper is to explore the impact of Chinese guanxi (Interpersonal relationship) on Irish companies doing business in China, how Irish companies practice relationship management in China and how Chinese culture plays a role in the relationship-building process. Setting up a company in China is a very complex and bureaucratic business - much more so than in the EU or North America, so the need for Irish companies to understand Chinese culture, language, religion difference are well cognized difficulties, especially the special Chinese business network (Guanxi). This research reports the results of qualitative research by interviewing two Irish managers and one director to view the insight and perception of Chinese guanxi for their companies doing business in China. The findings suggest that there is need for Irish companies to understand the importance of Chinese business guanxi and the way of Chinese people building and maintaining business relationship between business and business, business and government, business with employees. The knowledge of gift giving and the importance of implication are essential to learn. Finally, the author recommends a few strategies for foreign companies doing business in China and defines the potential area for future research.