| Title : | The Printing Industry in Ireland, Strategies for Survival in the Current Economic Climate | | Material Type: | printed text | | Authors: | Healy, Niall, Author ; Rory Byrne, Author ; IBAT College Dublin, Author | | Publisher: | Unpublished Thesis | | Publication Date: | 2013 | | Pagination: | pp. 145 | | ISBN (or other code): | DISS15 | | Keywords: | Printing Industry, Current Economic Climate | | Class number: | 658:DHEA | | Contents note: | This study aims to investigate the perception of printing companies, their suppliers and print buyers within the Republic of Ireland to create strategies for survival in this current economic climate.
The Irish print industry is suffering like most manufacturing industries as a result of reduced consumer spend brought about by the current recession. This financial crunch in Ireland was amplified by the banking crisis and together slowed and nearly stopped spend and investment. The print industry has decreased in size through lack of sales. But there is a legacy of dynamic print companies fiercely competing against each other. Excess capacity is haunting the industry, instigating a price was for Ireland's limited print spends. Modern machinery with greater output is further adding capacity.
Advancement in technology has substituted print with digital screens and when connected with the World Wide Web, offers interaction. PCs, tablets and smart phones are now replacing print. Fulfilment and mailing costs have become an issue for marketers, and are being replaced with email. Long runs of print are reducing, with the digital print becoming a cheaper option. Some companies because of the simplicity of the machines and costs involved have installed them in-house and produce their own print.
The government are procuring print overseas in mainland Europe, and are failing to control cross border tax implications with Northern Ireland suppliers. Foreign competitors have increased both from inside and outside Europe. In these modern times society is aware of the environment and there are strategies to create a 'paperless society'.
The majority of the Irish print companies are family owned, and some have leadership issues. The current market and over capacity has lowered the value of companies and has raised exit barriers for the owners.
Opinions from all the stakeholders in the industry are analysed and recommendations to change the sales strategy and the alternative which is to merge companies is discussed. |
The Printing Industry in Ireland, Strategies for Survival in the Current Economic Climate [printed text] / Healy, Niall, Author ; Rory Byrne, Author ; IBAT College Dublin, Author . - [S.l.] : Unpublished Thesis, 2013 . - pp. 145. ISSN : DISS15 | Keywords: | Printing Industry, Current Economic Climate | | Class number: | 658:DHEA | | Contents note: | This study aims to investigate the perception of printing companies, their suppliers and print buyers within the Republic of Ireland to create strategies for survival in this current economic climate.
The Irish print industry is suffering like most manufacturing industries as a result of reduced consumer spend brought about by the current recession. This financial crunch in Ireland was amplified by the banking crisis and together slowed and nearly stopped spend and investment. The print industry has decreased in size through lack of sales. But there is a legacy of dynamic print companies fiercely competing against each other. Excess capacity is haunting the industry, instigating a price was for Ireland's limited print spends. Modern machinery with greater output is further adding capacity.
Advancement in technology has substituted print with digital screens and when connected with the World Wide Web, offers interaction. PCs, tablets and smart phones are now replacing print. Fulfilment and mailing costs have become an issue for marketers, and are being replaced with email. Long runs of print are reducing, with the digital print becoming a cheaper option. Some companies because of the simplicity of the machines and costs involved have installed them in-house and produce their own print.
The government are procuring print overseas in mainland Europe, and are failing to control cross border tax implications with Northern Ireland suppliers. Foreign competitors have increased both from inside and outside Europe. In these modern times society is aware of the environment and there are strategies to create a 'paperless society'.
The majority of the Irish print companies are family owned, and some have leadership issues. The current market and over capacity has lowered the value of companies and has raised exit barriers for the owners.
Opinions from all the stakeholders in the industry are analysed and recommendations to change the sales strategy and the alternative which is to merge companies is discussed. |
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The Printing Industry in Ireland, Strategies for Survival in the Current Economic Climate
