| Title : | To Access the Impact of Maslow's Hierarchy of Needs and its Application by Managers within a Gaming Industry in North Dublin | | Material Type: | printed text | | Authors: | Gbemisola Omotosho, Missy, Author ; Taylor, Jeff, Author ; IBAT College Dublin, Author | | Publisher: | Unpublished Thesis | | Publication Date: | 2013 | | Pagination: | pp. 65 | | ISBN (or other code): | DISS13 | | Keywords: | Impact, Maslow's Hierarchy, Gaming Industry | | Class number: | 658:DOMO | | Contents note: | The research project sets out to Access the Impact of Maslow's Hierarchy of needs and its Application by Managers within Gaming Industry in North Dublin. Due to the gaps that were noticed in the theory e. g. little evidence supporting the hierarchical needs, therefore the author wants to apply there theories to the work place and see what results can be achieved.
The literature review endeavours to set the stage about how Motivational theories can help employees in an organisation. Maslow theory gave the notion that one need thus trigger the next starting from psychological needs to the self esteem needs followed by the social need, the love need then finally the self actualisation need.
Primary research was undertaken to provide a deeper understanding of motivational theories specifically focusing on Maslow theory. A qualitative methodological approach was employed which included 4 interviews with one district manager and 3 shop manager of Ladbrokes Plc, and 52 surveys were completed. Both qualitative and quantitative approaches are used for clarifying real issues and explaining employee motivation when it's not met in the organisation.
The findings highlighted that self esteem was the most ranked factor for both males and females that made up the sample survey. Also a study from previous researches used in this study showed that different results could be obtained from different groups of employees. This study therefore can be seen as an introduction to a more detailed study to be carried by future researches on the field of employee's motivation. The gaming industry should adjust their motivational tactics to keep the best person for the job. There is considerable potential for expanding this study. |
To Access the Impact of Maslow's Hierarchy of Needs and its Application by Managers within a Gaming Industry in North Dublin [printed text] / Gbemisola Omotosho, Missy, Author ; Taylor, Jeff, Author ; IBAT College Dublin, Author . - [S.l.] : Unpublished Thesis, 2013 . - pp. 65. ISSN : DISS13 | Keywords: | Impact, Maslow's Hierarchy, Gaming Industry | | Class number: | 658:DOMO | | Contents note: | The research project sets out to Access the Impact of Maslow's Hierarchy of needs and its Application by Managers within Gaming Industry in North Dublin. Due to the gaps that were noticed in the theory e. g. little evidence supporting the hierarchical needs, therefore the author wants to apply there theories to the work place and see what results can be achieved.
The literature review endeavours to set the stage about how Motivational theories can help employees in an organisation. Maslow theory gave the notion that one need thus trigger the next starting from psychological needs to the self esteem needs followed by the social need, the love need then finally the self actualisation need.
Primary research was undertaken to provide a deeper understanding of motivational theories specifically focusing on Maslow theory. A qualitative methodological approach was employed which included 4 interviews with one district manager and 3 shop manager of Ladbrokes Plc, and 52 surveys were completed. Both qualitative and quantitative approaches are used for clarifying real issues and explaining employee motivation when it's not met in the organisation.
The findings highlighted that self esteem was the most ranked factor for both males and females that made up the sample survey. Also a study from previous researches used in this study showed that different results could be obtained from different groups of employees. This study therefore can be seen as an introduction to a more detailed study to be carried by future researches on the field of employee's motivation. The gaming industry should adjust their motivational tactics to keep the best person for the job. There is considerable potential for expanding this study. |
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To Access the Impact of Maslow's Hierarchy of Needs and its Application by Managers within a Gaming Industry in North Dublin
