| Title : | Make That Grade: Marketing Revision | | Material Type: | printed text | | Authors: | Margaret Linehan, Author ; Therese Cadogan, Author | | Publisher: | Dublin : Gill & Macmillan | | Publication Date: | 2000 | | Pagination: | pp. 103 | | ISBN (or other code): | 978-0-7171-2958-4 | | Class number: | 658.8:LIN | | Abstract: | Written by Irish authors who have academic and practical experience in marketing Each chapter contains: - Chapter objectives - Diagrams/illustrations - Key concepts - Questions for review - Cross-referencing between chapters Uses many marketing examples from Irish companies Suitable for those studying marketing in: - Universities - Institutes of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute |
Make That Grade: Marketing Revision [printed text] / Margaret Linehan, Author ; Therese Cadogan, Author . - Dublin : Gill & Macmillan, 2000 . - pp. 103. ISBN : 978-0-7171-2958-4 | Class number: | 658.8:LIN | | Abstract: | Written by Irish authors who have academic and practical experience in marketing Each chapter contains: - Chapter objectives - Diagrams/illustrations - Key concepts - Questions for review - Cross-referencing between chapters Uses many marketing examples from Irish companies Suitable for those studying marketing in: - Universities - Institutes of Technology - Professional courses, i.e. Marketing Institute, Public Relations Institute |
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Make That Grade: Marketing Revision
