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. IBAT College (Wellington Quay)

Sales and Marketing

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Advertising / Tony Yeshin

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Advertising / Thomas C. O'Guinn

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Blue ocean strategy. / W. Chan Kim

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Brilliant selling / Tom Bird

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Building strong brands / David A. Aaker

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Business marketing management / Michael D. Hutt

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Business marketing management / Michael D. Hutt

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Buy-ology / Martin Lindström

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Cases in consumer behavior / F. Stewart Debruicker

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Cases in European marketing mangement / John A. Quelch

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Cases in Marketing Management and Strategy / Gerry Mortimer

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Cases in marketing management and strategy / James J. Ward

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Cases in strategic marketing / David W. Rosenthal

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Consumer behavior / Leon G. Schiffman

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Consumer behavior: buying, having and being / Michael R. Solomon

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. IBAT College (Wellington Quay)

Sales and Marketing

IBAT College Library Services

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