Succeeding in business : starting and running a practice for professionals in therapy and healthcare [printed text] / Pip Hardy, Author ; Tony Sumner, Author  . -  1st edition 2nd reprint . - [S.l.] : EMS Publishing, 2008 . - 208 p. : ill (b & w) ; 26 cm.
ISBN : 978-1-903348-05-5
Succeeding in Business provides practical self help for therapists during the early stages of setting up and running a small business. Complementary therapists other healthcare professionals and people working in beauty or sports therapy will find the book particularly relevant.

Class number:	650.1
Abstract:	This book is written in a clear, friendly and informative style, and supports the ITEC Business Awareness and Professionalism syllabuses. Quotations and case studies from real people help to highlight the joys and challenges of running a small business. Topics covered include: setting up and running the business; relationships, professionalism and ethics; the environment (including legislation and regulation); business development and marketing and a helpful list of resources.
Contents note:	Introduction Section 1 Setting up and running the business 1 Where will you work?; 2 Working form home; 3 Finding premises; 4 Different forms of business; 5 Tax, National Insuranc and VAT; 6 Accounts; 7 How to keep the books; 8 Budgeting and planning; 9 Communication technology; 10 Information technology; 11 Legal issues (including insurance); 12 Finding and keeping staff; 13 Keeping and storing records Section 2 Relationshipss, professionalism and ethics 1 Being professional: preparing yourself and your surroundings; 2 Providing a professional service; 3 Keeping up to date; 4 Being a reflective practitioner; 5 Being an ethical practitioner; 6 Confidentiality and consent; 7 Good relationships - introduction; 8 Working with other therapists; 9 Working with the medical profession; 10 Contraindications and danger signals; 11 Communicating with clients - introduction; 12 Communicating with clients - listening skills; 13 Communicating with clients - body language; 14 Communicating with clients - receiving negative feedback; 15 Working with clients - the first contact; 16 Working with clients - managing expectations Section 3 The environment 1 Legislation and regulation: health and safety at work; 2 Legislation and regulation: employing staff; 3 Legislation and regulation: data protection and equal opportunities; 4 Legislation and regulation: professional membership and licensing; 5 First aid; 6 Fire safety; 7 Infections and hygiene; 8 Sterilisation and waster disposal; 9 Security; 10 Stock control; 11 Managing reception and appointments; 12 Dealing with difficulties Section 4 Business development and marketing 1 Marketing; 2 Promotion; 3 Selling; 4 Preparing a presentation; 5 Giving a presentation Section 5 Resources 1 ITEC Registered Therapist's Code of Practice; 2 The ITEC syllabus for Unit 22.1 Professional Conduct; 3 Books, websites, addresses and other resources.