| Title : | Strategy - process, content, context:Teaching guide an international perspective | | Material Type: | printed text | | Authors: | Bob de Wit, Author ; Ron Meyer, Author | | Edition statement: | 2nd Edition | | Publisher: | London : Thomson Learning | | Publication Date: | 2000 | | Pagination: | [v], 234 p., [26] | | Size: | Paperback | | ISBN (or other code): | 978-1-86152-140-8 | | Class number: | 658.4012 | | Abstract: | Strategic management is a field that is highly fragmented, encompassing many different, often conflicting, theories and approaches.
Straegic thinking is not enhanced by ignoring, or smoothing over, these differences. On the contrary, the mind of the strategist is sharpened by critically comparing rival perspectives and creatively combining them to achieve new insights and innovative solutions.
Strategy - Process, Content, Context: An International Perspective structures the most important strategy debates, and stimulates readers to question their own assumptions by exposing them to the original readings by many of the world's leading strategy theorists. | | Contents note: | Section I: Teaching Strategy
Section II: Teaching Set-ups
Section III: Teaching Notes - Honda, Swatch, Virgin, Stantret, Oldelft, Kao Corporation, Carl Zeiss Jena, Encylopaedia Britannica, Southwest Airlines, Canon, Shell & Billiton, Grand Metropolitan, KLM & the Alcazar Alliance, The Salim Group, The Champagne Industry, Natioanl Bicycle Industry, Telefonos de Mexico, Cartier, Saatchi & Saatchi, Cap Gemini Sogeti (A & B), Burroughs Wellcome & AZT, The Body Shop International
Section IV: Teaching Transparencies
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Strategy - process, content, context:Teaching guide an international perspective [printed text] / Bob de Wit, Author ; Ron Meyer, Author . - 2nd Edition . - London : Thomson Learning, 2000 . - [v], 234 p., [26] ; Paperback. ISBN : 978-1-86152-140-8 | Class number: | 658.4012 | | Abstract: | Strategic management is a field that is highly fragmented, encompassing many different, often conflicting, theories and approaches.
Straegic thinking is not enhanced by ignoring, or smoothing over, these differences. On the contrary, the mind of the strategist is sharpened by critically comparing rival perspectives and creatively combining them to achieve new insights and innovative solutions.
Strategy - Process, Content, Context: An International Perspective structures the most important strategy debates, and stimulates readers to question their own assumptions by exposing them to the original readings by many of the world's leading strategy theorists. | | Contents note: | Section I: Teaching Strategy
Section II: Teaching Set-ups
Section III: Teaching Notes - Honda, Swatch, Virgin, Stantret, Oldelft, Kao Corporation, Carl Zeiss Jena, Encylopaedia Britannica, Southwest Airlines, Canon, Shell & Billiton, Grand Metropolitan, KLM & the Alcazar Alliance, The Salim Group, The Champagne Industry, Natioanl Bicycle Industry, Telefonos de Mexico, Cartier, Saatchi & Saatchi, Cap Gemini Sogeti (A & B), Burroughs Wellcome & AZT, The Body Shop International
Section IV: Teaching Transparencies
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Strategy - process, content, context:Teaching guide an international perspective
