Enterprise in action : an introduction to entrepreneurship in an Irish context [printed text] / Colm O'Gorman, Author ; James Cunningham, Author  . -  3rd ed. . - Dublin : Oak Tree Press, 2007 . - xvi, 302 p. : ill (b & w) ; 24 cm.
ISBN : 978-1-904887-17-1
Offers an introduction to entrepreneurship in an Irish context. Useful to both students and potential entrepreneurs, this book offers motivation and example through profiles of several Irish entrepreneurs, before providing guidance on start-up and growth strategies, finance, internationalisation, creativity and technology transfer.

Class number:	338
Abstract:	Ireland is now producing more entrpreneurs than ever before. Enterprise is increasingly being fostered and encouraged by government and there has been an upsurge in third-level course options in this area in recent years. Moreover, the effects of a thriving economy provide fertile ground for budding entrepreneurs to embark on new business ventures. This third expanded and updated edition of Enterprise in Action offers a comprehensive introduction to entrepreneurship in an Irish context. Dr. Colm O'Gorman is Professor of Entrepreneurship at DCU Business School. Dr. James Cunningham is a senior lecturer in strategy management at the Department of Management, Executive MBA Programme Director and a Research Fellow at the Centre for Innovation & Structural Change at the J.E. Cairnes Graduate School of Business & Public Policy at the National University of Ireland, Galway.
Contents note:	Acknowledgements; Dedication; Foreword 1. Profiling Irish entrepreneurs; 2. Entrepreneurial activity in Ireland - GEM evidence; 3. The entrepreneur's story; 4. Creativity and idea generation; 5. Start-up strategies; 6. The business plan; 7. Riverside cafe business plan; 8. Perspectives on planning; 9. Financing the enterprise; 10. Growth strategies; 11. Internationalisation; 12. Encouraging and supporting entrepreneurs; 13. Technology transfer - exploring and exploiting research; 14. Enterprise education References; Index.