| Title : | Business policy : texts and cases / | | Material Type: | printed text | | Authors: | C. Roland Christensen | | Edition statement: | 6th ed. | | Publisher: | Homewood, Ill. : Irwin | | Publication Date: | 1987 | | Pagination: | xx, 940 p. | | Layout: | ill., ports. | | Size: | 25 cm | | ISBN (or other code): | 978-0-256-03358-8 | | Class number: | 658.4012 | | Abstract: | Provides educational concepts, texts and cases for a course in Business Policy or Corporate Strategy. This material focuses on the tasks of general management in leading the overall enterprise in contrast to the tasks of a specialist manager whose responsibilities are limited to a subdepartment of the total organisation. The text and cases highlight strategic management as a key function and responsibility of the line general manager not as a staff planning activity. | | Contents note: | Introduction, The chief executives job:roles and responsibilitie, Determining corporate strategy, Implementing coporate strategy, Conclusion |
Business policy : texts and cases / [printed text] / C. Roland Christensen . - 6th ed. . - Homewood, Ill. : Irwin, 1987 . - xx, 940 p. : ill., ports. ; 25 cm. ISBN : 978-0-256-03358-8 | Class number: | 658.4012 | | Abstract: | Provides educational concepts, texts and cases for a course in Business Policy or Corporate Strategy. This material focuses on the tasks of general management in leading the overall enterprise in contrast to the tasks of a specialist manager whose responsibilities are limited to a subdepartment of the total organisation. The text and cases highlight strategic management as a key function and responsibility of the line general manager not as a staff planning activity. | | Contents note: | Introduction, The chief executives job:roles and responsibilitie, Determining corporate strategy, Implementing coporate strategy, Conclusion |
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