Research methods for business students [printed text] / Mark Saunders, Author ; Philip Lewis, Author ; Adrian Thornhill, Author  . -  3rd Edition . - Harlow : Financial Times Prentice Hall, 2003 . - xviii, 504 p. : ill (col) ; 25 cm.
ISBN : 978-0-273-65804-7

Class number:	650.072
Abstract:	A self-study guide, this updated edition provides students with the knowledge, understanding and skills to complete a piece of business research. The reader is taken step-by-step through the research process, while worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.
Contents note:	How to use this book; Preface to the third edition; Contributors; 1. The nature of business and management research and structure of this book; 2. Formulating and clarifying the research topic; 3. Critically reviewing the literature; 4. Deciding on the research approach and choosing a research strategy; 5. Negotiating access and research ethics; 6. Selecting samples; 7. Using secondary data; 8. Collecting primary data through observation; 9. Collecting primary data using semi-structured and in-depth interviews; 10. Collecting primary data using questionnaires; 11. Analysing quantitative data; 12. Analysing qualitative data; 13. Writing and presenting your project report; Bibliography; Appendices; Glossary; Index.