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Monograph: printed text

Global marketing management / Warren J. Keegan

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ISBD

Title :	Global marketing management
Material Type:	printed text
Authors:	Warren J. Keegan
Edition statement:	7th ed.
Publisher:	Upper Saddle River : Prentice-Hall
Publication Date:	2002
Pagination:	xxv, 617 p.
Layout:	ill., maps
Size:	26 cm
ISBN (or other code):	0-13-061506-4
General note:	"International edition."
Abstract:	"International edition."

Copies

Barcode	Call number	Media type	Location	Section	Status
658.8:KEE	KEE	Book	IBAT College (Wellington Quay)	Sales and Marketing	Available

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