Strategy. Process, content, context : an international perspective [printed text] / Bob de Wit, Author ; Ron Meyer, Author . - Minneapolis/St. Paul, MN : West, 1994 . - xvi, 877 p. : ill. ; 25 cm.
ISBN : 978-0-314-03213-3

Class number:	658.4012
Abstract:	Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authorsÂ' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and MeyerÂ's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.
Contents note:	Section I Strategy and Management: Chapter 1 Introduction - On Strategy and Stategists. Section II The Strategy Process: Chapter 2 Strategy Process Paradigms: On Plans and Patterns; Chapter 3 Strategy Process Organisation: On Procedures and Perspectives; Chapter 4 Strategy Process Tools: On Plotting and Portfolios. Section III The Strategy Content: Chapter 5 Business Level strategies: On Competition and Capabilities; Chapter 6 Multibusiness Level Strategies: On Cash and Competencies; Chapter 7 Multicompany Level Strategies: On Confrontation and Cooperation. Section IV The Strategy Context: Chapter 8 The Industry Context: On Compliance and Choice; Chapter 9 The Organisational Context: On Control and Chaos; Chapter 10 The International Context: On Convergence and Countries. Section V Strategy in Europe: Chapter 11 The European Context: On Subsidiary and Synergy. Section VI Cases: Euro Disney S.C.A.; A.F.C. Ajax; The Guns of August; The Swatch; Strategic Planning at Oldelft; Kao Corporation; The Body Shop International; Sportis; Amstrad; Canon; Societe Generale de Belgique; Corporate Strategy at Grand Metropolitan; Chemical Labour Grouping, EEIG; Taurus Hungarian Rubber Works; Royal Boskalis Westminster; Cineplex Odeon Corporation; Scandinavian Airlines System in 1988; Cartier; Saatchi and Saatchi Worldwide; Nokia Data; Pharma Swede; Cap Gemini Sogeti. Name Indes; Subject Index.