| Title : | Marketing concepts and strategies | | Material Type: | printed text | | Authors: | Sally Dibb ; Lyndon Simkin, Author ; O.C. Ferrell, Author ; William Pride, Author | | Edition statement: | 6th ed. | | Publisher: | Australia : Cengage Learning | | Publication Date: | 2012 | | Pagination: | xviii, 815 p. | | Layout: | ill. | | Size: | 26 cm | | ISBN (or other code): | 978-1-4080-3214-5 | | General note: | Also issued in pack with CourseMate and E book access card, with ISBN 9781408064320. | | Class number: | 658.8 | | Abstract: | Also issued in pack with CourseMate and E book access card. |
Marketing concepts and strategies [printed text] / Sally Dibb ; Lyndon Simkin, Author ; O.C. Ferrell, Author ; William Pride, Author . - 6th ed. . - Australia : Cengage Learning, 2012 . - xviii, 815 p. : ill. ; 26 cm. ISBN : 978-1-4080-3214-5 Also issued in pack with CourseMate and E book access card, with ISBN 9781408064320. | Class number: | 658.8 | | Abstract: | Also issued in pack with CourseMate and E book access card. |
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Marketing concepts and strategies
