Excellence in business communications [printed text] / John V. Thill, Author ; Courtland L. Bovée, Author  . -  9th Edition . - Boston, MA : Prentice Hall, 2011 . - xxxvi, 532 p., A 29 p.,VG 6 P., H 25 p., AK 4 p., R 13 p., AC 3 p., I 20 p. : ill. (col.) ; 28 cm.
ISBN : 978-0-13-610376-9
For undergraduate business communication courses. Learn Business Communication Skills By Example.

Class number:	658.45
Abstract:	Students need to have excellent, effective, and practical business communication skills in order to succeed in today's business world.Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example. The ninth edition is a more efficient, rigorously revised textbook that maintains solid coverage of fundamentals while addressing developments in the business communication field. The authors also understand that to succeed in today's social media environment, business communicators must abandon outdated thinking and embrace the new social communication model that's redefining business communication and the relationships between companies and their stakeholders. By offering practical advice and hands-on experience through dozens of activities and cases, this edition helps students adapt their communication skills to this important new media.
Contents note:	Part 1: Understanding the Foundations of Business Communication 1: Achieving Success Through Effective Business Communication; 2: Mastering Team Skills and Interpersonal Communication; 3: Communicating in a World of Diversity Part 2: Applying the Three-Step Writing Process 4: Planning Business Messages; 5: Writing Business Messages; 6: Completing Business Messages Part 3: Crafting Brief Messages 7: Crafting Messages for Electronic Media; 8: Writing Routine and Positive Messages; 9: Writing Negative Messages; 10: Writing Persuasive Messages Part 4: Preparing Reports and Oral Presentations 11: Planning Reports and Proposals; 12: Writing Reports and Proposals; 13: Completing Reports and Proposals; 14: Designing and Delivering Oral and Online Presentations Part 5: Writing Employment Messages and Interviewing for Jobs 15: Building Careers and Writing Resumes; 16: Applying and Interviewing for Employment Appendix A: Format and Layout of Business Documents; Appendix B: Documentation of Report Sources; Appendix C: Correction Symbols; Video Guide; Handbook of Grammar, Mechanics, and Usage; Answer Key; References; Acknowledgments; Brand, Organization, Name, and Website Index; Subject Index