Essence of management. The essence of business economics [printed text] / Joseph G. Nellis, Author ; David Parker, Author ; Adrian Buckley, Editor  . -  2nd Edition . - Hemel Hempstead : Prentice Hall, 1997 . - xiii, 226 p. : ill (b&w) ; 24 cm.
ISBN : 978-0-13-573130-7
This textbook introduces students, managers and trainee managers to the essence of business economics, to those concepts, theories and ideas which form the economist's tool kit.

Class number:

338.5

Contents note:

1. The essence of business economics: an overview; 2. The analysis of consumer demand; 3. The analysis of production costs; 4. The competitive environment; 5. Managerial objectives of the firm; 6. Understanding pricing strategies; 7. Investment appraisal; 8. Understanding the labour market; 9. Government and business; 10. Business and economic forecasting; 11. Business economics: a check list for managers; Appendix: sources of business economics data for managers; References for Further Reading