Transnational management : Texts, cases, and readings in cross-border management [printed text] /
Christopher A. Bartlett, Author ;
Sumantra Ghoshal, Author . - 2nd Edition, International Edition . -
Boston, MA : Irwin McGraw-Hill, 1995 . - x, 880 p. : ill (b&w) ; 24 cm.
ISBN : 978-0-07-114089-8
This book focuses on the management challenges associated with develping strategies and managing the operations of companies whose activities stretch across national boundaries.
| Class number: | 658.049 |
| Contents note: | Chapter 1 Cross-border management: motivations and mentalities; Chapter 2 Responding to conflicting demands: the environmental challenge; Chapter 3 Building strategic capabilities: the competitive challenge; Chapter 4 Managing across boundaries: the collaborative challenge; Chapter 5 Developing coordination and control: the organizational challenge; Chapter 6 Managing activities and tasks: the operational challenge; Chapter 7 Building transnational capabilities: the management challenge; Chapter 8 Preparing for the Future: evolution of the transnational |