What they don't teach you at Harvard Business School [printed text] / Mark H. McCormack, Author . - London : Collins : [S.l.] : John Boswell Associates, 1984 . - 251 p. ; 22 cm.
ISBN : 978-0-00-217335-3
The author shares his business skills, techniques and wisdom gleamed from his experience as a successful entrepreneur.

Class number:	650.1
Abstract:	McCormack, founder of the sports management industry and manager of Navratilova and Nicklaus, reveals the secrets of his business success and fills the gap between business school education and the street knowledge that comes from the day-to-day experience of running a business and managing people.
Contents note:	Preface: What they can't teach you at Harvard Business School Part One: People 1. Reading people; 2. Creating impressions; 3. Taking the edge: 4. Getting ahead Part Two: Sales and Negotiation 5. The problems of selling; 6. Timing; 7. Silence; 8. Marketability; 9. Stratagems; 10. Negotiating Part Three: Running a business 11. Building a business; 12. Staying in business; 13. Getting things done; 14. For entrepreneurs only.