Business research methods : Strategies, techniques and sources [printed text] / Teresa Brannick, Editor ; W.K. Roche, Editor . - Dublin : Oak Tree Press, 1997 . - xx, 296 p. : ill. (b&w) ; 24 cm. - (Irish studies in management (Oak Tree Press) .
ISBN : 978-1-86076-000-6
A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process.

Class number:	658.0072
Abstract:	Designed for students undertaking project and thesis work at graduate level, this text should guide those faced with projects and dissertations through the maze of research methods. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process, and shows how this, combined with technical knowledge, will enable students to select effective research approaches and strategies. The text includes a comprehensive listing and discussion on the available secondary sources of Irish data suitable for marketing, finance and human resource research projects.
Contents note:	Introduction; 1. An overview of the research process; 2. Conducting survey research : a practical guide; 3. The sampling process; 4. Selecting case studies in business research; 5. Doing action science in your own organisation; 6. Writing skills for authors of business research papers and reports; 7. Sources of secondary data; 8. Marketing information sources; 9. Irish financial data sources; 10. Documentary and statistical data sources for research in industrial relations and human resource management; 11. Business research using the internet : a practical path to information gathering