Competitive strategy = Techniques for analyzing industries and competitors [printed text] / Michael E. Porter, Author . - New York : Free Press, 2004 . - xxvii, p. 385 : ill. (b & w) ; 24 cm.
ISBN : 978-0-7432-6088-6
Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning

Class number:	658.4012
Abstract:	More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Contents note:	Part 1 General Analytical Techniques Chapter 1 The Structural Analysis of Industries; Chapter 2 Generic Competitive Strategies; Chapter 3 A Framework for Competitive Analysis; Chapter 4 Market Signals; Chapter 5 Competitive Moves; Chapter 6 Strategy Toward Buyers and Supplies; Chapter 7 Structural Analysis within Industries; Chapter 8 Industry Revolution Part 2 Generic Industry Environments Chapter 9 Competitive Strategy in Fragmented Industries; Chapter 10 Competitive Strategy in Emerging Industries; Chapter 11 The Transition to Industry Maturity; Chapter 12 Competitive Strategy in Declining Industries; Chapter 13 Competition in Global Industries Part 3 Strategic Decisions Chapter 14 The Strategic Analysis of Vertical Integration; Chapter 15 Capacity Expansion; Chapter 16 Entry into new Business