Strategic management [printed text] / Richard L. Lynch, Author  . -  6th Edition . - Harlow, Essex : Pearson Education, 2012 . - xxx, 850 p. : ill. (col) ; 27 cm.
ISBN : 978-0-273-75092-5
Strategic Management is one of the world's leading strategy textbooks.

Class number:	658.4012
Abstract:	Strategic Management covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.Richard Lynchis Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.
Contents note:	Part 1 Introduction 1 Strategic management; 2 A review of theory and practice Part 2 Strategic Analysis and Purpose 3 Analysing the strategic environment; 4 Analysing resources and capabilities; 5 Strategy dynamics; 6 Prescriptive purpose delivered through mission, objectives and ethics; 7 Purpose emerging from knowledge, technology and innovation Part 3 Developing the Strategy 8 Developing business level strategy options; 9 Developing corporate level strategy options; 10 Strategy evaluation and development: the prescriptive process; 11 Finding the strategic route forward: emergent and prescriptive approaches; 12 Organisational structure, style and people issues Part 4 The Implementation Process 13 Implementing and controlling the strategic plan; 14 Developing and implementing customer-driven strategy; 15 Managing strategic change Part 5 Different Strategy Contexts and Building a Cohesive Strategy 16 Strategic leadership; 17 Entrepreneurial strategy; 18 Government, public sector and not-for-profit strategies; 19 International expansion and globalisation strategies; 20 Building a cohesive corporate strategy Part 6 Integrative and longer case studies Case study 1 Europe's leading airlines: budget strategy or bust?; Case study 2 Global beer and lager: exploring strategies in a mature market; Case study 3 SABMiller: South Africa goes quietly global; Case study 4 Prescriptive and emergent strategy? Risks and chalenges for global ccar companies - including green strategies; Case study 5 Competitive prescriptive strategy - the battle between the top five car companies; Case study 6 Competitive and new entry strategies: tricky time for Tata Motors; Case study 7 Strategic change: the rise and fall of CEO CArly Fiorina at Hewlett-Pachard; Case study 8 Strategy development: what can companies learn from 'Chainsaw Al'?; Case study 9 Sorting out Sony: restoring the profits and the innovative fire; Case study 10 Emergent strategy: what's the new smart strategy for PCs, media tablets and mobiles?: Case study 11 Public sector strategy: how Galileo ended up in serious trouble; Case study 12 Emergent strategy: who will stop Apple's dominance of the music delivery business? Glossary; Index.