Becoming a learning organisation: a critical assessment of the influence of organisational culture and training on Disney store Dublin [printed text] / Matheus Mocelin Carvalho, Author ; IBAT College Dublin, ; Trish Ganly, Thesis advisor . - 2013 . - 96 p. : ill. (col), includes bibliographical references pp. 74-89, and abstract ; 31 cm.
ISSN : DISS9
Dissertation (MBA) -- IBAT College Dublin, 2013.

Keywords:	Disney,  learning,  culture,  subculture,  trainig,  development
Class number:	658
Abstract:	More than two decades after its creation, the theory of the learning organisation continues to be a subject of interest for managers for improving companies' competitive advantage in the knowledge economy of the 21st century. This research is aimed at investigating the relationship between organisational culture, training and development and employee motivation as they relate to Senge's framework of the learning organisation. The research has been framed under the context of a multinational retail branch, in which Disney store Dublin has been critically assessed in relation to the learning organisation framework. In order to evaluate how the framework's components were related to the retailer's employees and management team, a mixed method research approach for data collection and analysis has been used. Findings generated from an employee survey and in-depth interviews with management suggest that even an organisation with a strong and established corporate culture such as Disney needs the support of management to maintain this culture and use it to constantly motivate employees and make them share the organisational vision. Moreoever, a system of rewardsand continuous training will only work if managed correctly and if properly empowered employee are able to see the benefit the bring. The paper is concluded with suggestions on issues that need to be addressed if Disney Store Dublin is to fit into the learning organisation framework, taking actions such as making better use of the company's reward systems, establishing stronger employee bond by a more unified vision and improving socialization processes and subculture alignment. This paper contributes to the field of studies on the learning organisation by providing an examination of how the framework is influenced by the elements of organisational culture and learning and development in the ocntext of an international branch of a well-known multinational brand. The research has taken into consideration elements not usually analysed under the umbrella of the learning organisation, such as the importance of subculture, displacement of culture and internationalization, the use of storytelling, and how they can all be applied to a retail context.