Entrepreneurship and small business [printed text] /
Paul Burns, Author . - 1st Edition . -
Houndmills, Basingstoke : Palgrave Macmillan, 2001 . - xxiv, 418 p. : ill. (b & w) ; 25 cm.
ISBN : 978-0-333-91474-8
This text combines a theoretical management perspective with a practical "how to" element. A step-by-step guide to producing a business plan and full length case studies provide practical application, in this book written for final year undergraduates and MBA/postgraduate business students.
| Class number: | 658.022 |
| Abstract: | PAUL BURNS is the Head of the Postgraduate School at South Bank University Business School and was formerly Professor of Small Business Development at the School of Management, Cranfield. |
| Contents note: | List of Tables; List of Figures; Mini cases: the busineses; Mini cases: the entrepreneurs; Preface; Acknowledgements
1. David and Goliath; 2. Heroes and Super-heroes; 3. Opportunity and Innovation; 4. Start-up; 5. Start-up: Making it Happen; 6. Start-up: Control and Decision-making; 7. E-business; 8. Developing a Business Plan; 9. From Entrepreneur to Leader; 10. Growth: Success; 11. Growth: Take-off; 12. Financing Small Firms; 13. The Family Firm; 14. The Exit
Entrepreneurship exercies; Selected further reading; Selected websites; Recommended journals; Index. |