| Title : | Business research methods | | Material Type: | printed text | | Authors: | Christina Quinlan, Author | | Publisher: | Andover : Cengage Learning | | Publication Date: | 2011 | | Pagination: | xxvii, 489 p. | | Layout: | ill. (col) | | Size: | 25 cm | | ISBN (or other code): | 978-1-4080-0779-2 | | General note: | Offering an introduction to research methods and methodologies for today's undergraduate business student, this title takes a 'real-world' approach, drawing on a range of business examples. It guides you through each stage of your research project, from inception to presentation. | | Class number: | 658.0072 | | Abstract: | In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations. | | Contents note: | 1. Introducing Business Research; 2. Developing Research Skills; 3. Understanding Research Ethics; 4. Understanding Research Philosophy; 5. Developing a Research Proposal; 6. Reviewing the Literature; 7. Understanding Research Methodology and Design; 8. Understanding Research Methods, Populations and Sampling; 9. Using Secondary Data and Archival Sources; 10. Using Observation; 11. Using Interviews and Focus Groups; 12. Using Questionnaires and Scales; 13. Managing Data and Introducing Data Analysis; 14. Analyzing Quantitative Data; 15. Analyzing Qualitative Data; 16. Drawing Conclusions and Writing Research
Bibliography; Glossary; Index. |
Business research methods [printed text] / Christina Quinlan, Author . - Andover : Cengage Learning, 2011 . - xxvii, 489 p. : ill. (col) ; 25 cm. ISBN : 978-1-4080-0779-2 Offering an introduction to research methods and methodologies for today's undergraduate business student, this title takes a 'real-world' approach, drawing on a range of business examples. It guides you through each stage of your research project, from inception to presentation. | Class number: | 658.0072 | | Abstract: | In this complete introduction to research methods and methodologies for today's undergraduate business student, Christina Quinlan takes a unique 'real-world' approach, drawing on a full range of business examples. This modern and accessible text guides you through each stage of your research project, from inception to presentation. Christina's empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations. | | Contents note: | 1. Introducing Business Research; 2. Developing Research Skills; 3. Understanding Research Ethics; 4. Understanding Research Philosophy; 5. Developing a Research Proposal; 6. Reviewing the Literature; 7. Understanding Research Methodology and Design; 8. Understanding Research Methods, Populations and Sampling; 9. Using Secondary Data and Archival Sources; 10. Using Observation; 11. Using Interviews and Focus Groups; 12. Using Questionnaires and Scales; 13. Managing Data and Introducing Data Analysis; 14. Analyzing Quantitative Data; 15. Analyzing Qualitative Data; 16. Drawing Conclusions and Writing Research
Bibliography; Glossary; Index. |
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Business research methods
