| Title : | The tipping point : How little things can make a big difference | | Material Type: | printed text | | Authors: | Malcolm Gladwell, Author | | Publisher: | Abacus | | Publication Date: | 2000 | | Pagination: | 279 p. | | Size: | 20 cm | | ISBN (or other code): | 978-0-349-11346-3 | | General note: | "In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it" Bill Clinton. | | Class number: | 302 | | Abstract: | In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moent when ideas, tredns and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Malcolm Gladwell is a writer for the New Yorker. | | Contents note: | Introduction; Chapter 1 The Three Rules of Epidemics; Chapter 2 The Law of the Few: Connectors, Mavens, and Salesmen; Chapter 3 The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus; Chapter 4 The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City crime; Chapter 5 The Power of Context (Part Two): The Magic Number One Hundred and Fifty; Chapter 6 Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette; Chapter 8 Conclusion: Focus, Test, and Believe; Endnotes; Acknowledgements; Index. |
The tipping point : How little things can make a big difference [printed text] / Malcolm Gladwell, Author . - [S.l.] : Abacus, 2000 . - 279 p. ; 20 cm. ISBN : 978-0-349-11346-3 "In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it" Bill Clinton. | Class number: | 302 | | Abstract: | In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moent when ideas, tredns and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Malcolm Gladwell is a writer for the New Yorker. | | Contents note: | Introduction; Chapter 1 The Three Rules of Epidemics; Chapter 2 The Law of the Few: Connectors, Mavens, and Salesmen; Chapter 3 The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus; Chapter 4 The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City crime; Chapter 5 The Power of Context (Part Two): The Magic Number One Hundred and Fifty; Chapter 6 Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette; Chapter 8 Conclusion: Focus, Test, and Believe; Endnotes; Acknowledgements; Index. |
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The tipping point
