| Title : | Electronic Commerce | | Original title : | A Managerial Perspective | | Material Type: | printed text | | Authors: | Efraim Turban, Author ; David King, Author ; Dennis Viehland, Author | | Edition statement: | Fourth edition | | Publisher: | London : Pearson Prentice Hall | | Publication Date: | 2006 | | Pagination: | xxvi, 771p | | Layout: | ill (col) | | Size: | hardback | | ISBN (or other code): | 978-0-13-185461-1 | | General note: | Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. | | Class number: | 658.872 | | Contents note: | Electronic Commerce 2006 A Managerial Perspective (4E) Turban/King/Lee/Viehland Part I Introduction to E-commerce Ch 1 Concepts and Essentials of Electronic Commerce Ch 2 E-marketplaces and Economic Impacts Part II B2C EC-Internet Marketing Ch 3 Retailing in Electronic Commerce (E-Tailing) Ch 4 Market Research and Advertisement in Electronic Commerce Part III B2B and C-commerce Ch 5 Company-Centric B2B Ch 6 B2B Exchanges and Services Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce Part IV Other EC Models and Applications Ch 8 E-Government, E-learning, C2C, Knowledge Management Ch 9 Mobile Commerce and Pervasive Computing Part V EC Support Services Ch 10 Auctions Ch 11 E-Commerce Security Ch 12 Electronic Payment System (B2C, B2B) Ch 13 Order Fulfillment and Other Support Services Part VI EC Strategy and Implementation Ch 14 EC Strategy and Implementation Ch 15 The Economics of EC Ch 16 Launching a Successful Internet Business Ch 17 Legal and Social Impacts and EC Future Part VII Application Development (Online Only) Ch 18 Building EC Applications Online Tutorials T 1. EC Business Plan T 2. Supply Chain Online Appendices Current EC Research Technical Appendices *Infrastructure for EC *Web Page Design and Creation *Web Programming *Software Agents |
Electronic Commerce = A Managerial Perspective [printed text] / Efraim Turban, Author ; David King, Author ; Dennis Viehland, Author . - Fourth edition . - London : Pearson Prentice Hall, 2006 . - xxvi, 771p : ill (col) ; hardback. ISBN : 978-0-13-185461-1 Describes the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce. | Class number: | 658.872 | | Contents note: | Electronic Commerce 2006 A Managerial Perspective (4E) Turban/King/Lee/Viehland Part I Introduction to E-commerce Ch 1 Concepts and Essentials of Electronic Commerce Ch 2 E-marketplaces and Economic Impacts Part II B2C EC-Internet Marketing Ch 3 Retailing in Electronic Commerce (E-Tailing) Ch 4 Market Research and Advertisement in Electronic Commerce Part III B2B and C-commerce Ch 5 Company-Centric B2B Ch 6 B2B Exchanges and Services Ch 7 E-supply Chain, Intrabusiness, Corporate Portals, C-commerce Part IV Other EC Models and Applications Ch 8 E-Government, E-learning, C2C, Knowledge Management Ch 9 Mobile Commerce and Pervasive Computing Part V EC Support Services Ch 10 Auctions Ch 11 E-Commerce Security Ch 12 Electronic Payment System (B2C, B2B) Ch 13 Order Fulfillment and Other Support Services Part VI EC Strategy and Implementation Ch 14 EC Strategy and Implementation Ch 15 The Economics of EC Ch 16 Launching a Successful Internet Business Ch 17 Legal and Social Impacts and EC Future Part VII Application Development (Online Only) Ch 18 Building EC Applications Online Tutorials T 1. EC Business Plan T 2. Supply Chain Online Appendices Current EC Research Technical Appendices *Infrastructure for EC *Web Page Design and Creation *Web Programming *Software Agents |
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