International Marketing and Export Management [printed text] / Gerald S. Albaum, Author ; Edwin Duerr, Author  . -  Sixth Edition . - London : Financial Times Prentice Hall, 2008 . - xxvi, 706p : ill (col) ; Paperback.
ISBN : 978-0-273-71387-6
This book is suitable for Undergraduates and Postgraduates/MBA courses in International Marketing, Export Marketing and International Trade. This book comprehensively covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment of technical export details. This 6th edition has been written in response to the continually rapid changes in international marketing and the new challenges that are arising, including increased coverage of cultural differences, logistics, supply chain management and the impact of the internet on international marketing and exports. There is increased coverage of the 2 most important emerging markets of the the 21st century; China and India. New cases from companies including Dell, Unilever and Microsoft help students apply the theory.

Class number:

658.848

Contents note:

Preface Chapter 1 - International Marketing and Exporting Chapter 2 - Bases of International Marketing Chapter 3 - The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 - Export Market Selection: Definition and Strategies Chapter 5 - Information for International Market(ing) Decisions Chapter 6 - Market Entry Strategies Chapter 7 - Export Entry Modes Chapter 8 - Nonexport Entry Modes Chapter 9 - Product Decisions Chapter 10 - Pricing Decisions Chapter 11 - Financing and Methods of Payment Chapter 12 - Promotion and Marketing Communication Chapter 13 - Handling Export Orders and Supply Chain Management Chapter 14 - Organization of International Marketing Activities