[number or issue] 

Title :	March 2013 - Advertising that works
Material Type:	printed text
Publication Date:	2013
Class number:	051
Contents note:	Advertising Analytics 2.0. Advertising touch points no longer work in isolation. If your compnay doesn't analyze how they interact dynamically, it will be left behind. For Mobile Devices, Think Apps, Not Adds. People don't like advertisements on their screens - but apps that provide value or entertainment can drive sales and build long-term engagement with brands. Advertising's New Medium: Human Experience. Marketers can make their ads welcome in the four spheres of consumers' lives: public, social, tribal and psychological. Creative That Cracks the Code. Six campaigns provide assurance that the creativity of advertising will never cease.

[number or issue] March 2013 - Advertising that works [printed text] . - 2013.

Class number:

051

Contents note:

Advertising Analytics 2.0. Advertising touch points no longer work in isolation. If your compnay doesn't analyze how they interact dynamically, it will be left behind. For Mobile Devices, Think Apps, Not Adds. People don't like advertisements on their screens - but apps that provide value or entertainment can drive sales and build long-term engagement with brands. Advertising's New Medium: Human Experience. Marketers can make their ads welcome in the four spheres of consumers' lives: public, social, tribal and psychological. Creative That Cracks the Code. Six campaigns provide assurance that the creativity of advertising will never cease.