| Title : | Global remix | | Original title : | The fight for competitive advantage | | Material Type: | printed text | | Authors: | Richard Scase, Author | | Publisher: | London : Kogan Page | | Publication Date: | 2007 | | Pagination: | x,176p | | Layout: | ill (b & w) | | ISBN (or other code): | 978-0-7494-4871-4 | | General note: | Offers an overview of major global economic trends and how they impact upon both businesses and the everyday lives of their employees. This title combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they affect individual lifestyles.
| | Class number: | 337 | | Contents note: | 1 Global appetites, local tastes; If you want to see the future look East; Say 'namaste' and 'ni hao' to two billion potential customers; Why you need a personal touch in global markets; Clustering: how to get by with a little help from your rivals
2 Is your company doomed -- at least in its present form?
Forget global, think 'transnational'; The ongoing war for talent; Hold tight and harmonize; Corporate creativity: why it takes more than beanbags and Frappuccino; Weird, extrovert, non-conformist: meet your ideal employee
3 Hunting, farming and fulfilling future talent
Welcome to the age of the entrepreneur; Where to find the West's emerging talent; Why business is now a women's world; Turning companies into talent farms; Earning staff commitment in a disloyal world; Appealing to hearts and minds, as well as wallets
4 Too many managers and not enough leaders
Tomorrow's leader: more than just a manager in tights and a cape; 'You must be the change you wish to see in the world' The need for pervasive leadership; How leaders create creators; How to lead your company through continual change; Are leaders born, or are they made?
5 Young Asia meets the Old West: key demographics will change your markets
People power: why Asia's population trends are everyone's business; Good, bad and ugly trends in the Old West; Why mass migration needs a rebrand; Independent living: the West's most influential export; What liberation and loneliness mean for business; Kissing the personal/professional divide goodbye
6 Hello to lifestyle tribes and what they can do for your business
Why traditional market segments are past their sell-by date Why the world's big spenders are now women; The Me, Me, Me Generation: disoriented, desperate and disloyal; What is a lifestyle tribe?; Born tribal: why ethnic minorities represent a huge growth opportunity; Can any marketing really get through to lifestyle tribes?; Move over CRM, here comes CMR (customer-managed relations); Why consumers are increasingly spending from the heart
7 The politics of tomorrow and what it means for business
Is your worldwide workforce safe from terrorism?; Political risk: a quick tour of the developing world; The changing role of national governments; Political pitfalls: the global issues set to distort free trade; Can corporate governance really go global?
8 Global remix: the new corporate playlist
Tackling uncertainty and risk; Coping with sky-high energy and commodity prices; Reinventing the global and multinational corporation - towards the globally integrated enterprise (transnational corporation); Managing mergers and acquisitions; Creating cafe corporations - the route to creativity, innovation and corporate reinvention; Leveraging leadership and mucking-out management; Facing a future of small firms; Getting to grips with the iPod generation - great talent but not as we know it; Understanding the corporate strangers - coping with fear in an age of terror; Marketing for new markets - out with the old categories |
Global remix = The fight for competitive advantage [printed text] / Richard Scase, Author . - London : Kogan Page, 2007 . - x,176p : ill (b & w). ISBN : 978-0-7494-4871-4 Offers an overview of major global economic trends and how they impact upon both businesses and the everyday lives of their employees. This title combines a discussion of macroeconomic trends and their impact on corporate strategy with a study of how they affect individual lifestyles. | Class number: | 337 | | Contents note: | 1 Global appetites, local tastes; If you want to see the future look East; Say 'namaste' and 'ni hao' to two billion potential customers; Why you need a personal touch in global markets; Clustering: how to get by with a little help from your rivals
2 Is your company doomed -- at least in its present form?
Forget global, think 'transnational'; The ongoing war for talent; Hold tight and harmonize; Corporate creativity: why it takes more than beanbags and Frappuccino; Weird, extrovert, non-conformist: meet your ideal employee
3 Hunting, farming and fulfilling future talent
Welcome to the age of the entrepreneur; Where to find the West's emerging talent; Why business is now a women's world; Turning companies into talent farms; Earning staff commitment in a disloyal world; Appealing to hearts and minds, as well as wallets
4 Too many managers and not enough leaders
Tomorrow's leader: more than just a manager in tights and a cape; 'You must be the change you wish to see in the world' The need for pervasive leadership; How leaders create creators; How to lead your company through continual change; Are leaders born, or are they made?
5 Young Asia meets the Old West: key demographics will change your markets
People power: why Asia's population trends are everyone's business; Good, bad and ugly trends in the Old West; Why mass migration needs a rebrand; Independent living: the West's most influential export; What liberation and loneliness mean for business; Kissing the personal/professional divide goodbye
6 Hello to lifestyle tribes and what they can do for your business
Why traditional market segments are past their sell-by date Why the world's big spenders are now women; The Me, Me, Me Generation: disoriented, desperate and disloyal; What is a lifestyle tribe?; Born tribal: why ethnic minorities represent a huge growth opportunity; Can any marketing really get through to lifestyle tribes?; Move over CRM, here comes CMR (customer-managed relations); Why consumers are increasingly spending from the heart
7 The politics of tomorrow and what it means for business
Is your worldwide workforce safe from terrorism?; Political risk: a quick tour of the developing world; The changing role of national governments; Political pitfalls: the global issues set to distort free trade; Can corporate governance really go global?
8 Global remix: the new corporate playlist
Tackling uncertainty and risk; Coping with sky-high energy and commodity prices; Reinventing the global and multinational corporation - towards the globally integrated enterprise (transnational corporation); Managing mergers and acquisitions; Creating cafe corporations - the route to creativity, innovation and corporate reinvention; Leveraging leadership and mucking-out management; Facing a future of small firms; Getting to grips with the iPod generation - great talent but not as we know it; Understanding the corporate strangers - coping with fear in an age of terror; Marketing for new markets - out with the old categories |
|
Home
Global remix
