| Title : | The entrepreneur's book of checklists | | Original title : | 1000 tips to help you start and grow your business | | Material Type: | printed text | | Authors: | Robert Ashton, Author | | Edition statement: | Second Edition | | Publisher: | Harlow : Pearson Prentice Hall | | Publication Date: | 2007 | | Pagination: | xiv, 208p | | Layout: | ill (b & w) | | Size: | 24 cm | | ISBN (or other code): | 978-0-273-71290-9 | | General note: | Providing checklists of things to do and things not to forget, this is a practical guide for people starting up in business. It also features case studies on real-life businesses by true entrepreneurs. | | Keywords: | Entrepeneurship | | Class number: | 658.421 | | Abstract: | Robert Ashton is a true entrepreneur, eager to share opportunities with others. A prolific business author, he writes for a number of business journals and national newspapers and is the author of Copywriting in a Week and the international bestselling The Life Plan. | | Contents note: | Contents; Introduction; Endorsements from two leading business support organisations
1) Inspiration: generating your winning idea; 2) Goals: matching the idea to your personal aspiration; 3) Knowledge: researching your idea/reality checking; 4) Business plan: convincing yourself and others; 5) Investment: how to fund start-up and growth; 6) Branding: choosing business and product names; 7) Sales: routes to market, avoiding the blind alleys; 8) Profits: estimating and recording costs, especially your time; 9) Online: how to succeed in the virtual world; 10) Cash flow: keeping the ship afloat; 11) Costs: how to avoid bad debts and pay suppliers 10 things all good customers have in common; 12) Home: premises the why/where/how/how not; 13) People: recruiting without fears of future tears; 14) Motivation: adding momentum and magic; 15) Surprises: predict and overcome unexpected hurdles; 16) Helpers: people who might help you and how to encourage them; 17) Balance: when to work and when to play; 18) Social responsibility: how to help yourself by helping others; 19) Exit: selling your successful business; 20) Useful document templates - Sales letters, Follow up letters, Getting paid letters, The business plan, Confidentiality and intellectual property |
The entrepreneur's book of checklists = 1000 tips to help you start and grow your business [printed text] / Robert Ashton, Author . - Second Edition . - Harlow : Pearson Prentice Hall, 2007 . - xiv, 208p : ill (b & w) ; 24 cm. ISBN : 978-0-273-71290-9 Providing checklists of things to do and things not to forget, this is a practical guide for people starting up in business. It also features case studies on real-life businesses by true entrepreneurs. | Keywords: | Entrepeneurship | | Class number: | 658.421 | | Abstract: | Robert Ashton is a true entrepreneur, eager to share opportunities with others. A prolific business author, he writes for a number of business journals and national newspapers and is the author of Copywriting in a Week and the international bestselling The Life Plan. | | Contents note: | Contents; Introduction; Endorsements from two leading business support organisations
1) Inspiration: generating your winning idea; 2) Goals: matching the idea to your personal aspiration; 3) Knowledge: researching your idea/reality checking; 4) Business plan: convincing yourself and others; 5) Investment: how to fund start-up and growth; 6) Branding: choosing business and product names; 7) Sales: routes to market, avoiding the blind alleys; 8) Profits: estimating and recording costs, especially your time; 9) Online: how to succeed in the virtual world; 10) Cash flow: keeping the ship afloat; 11) Costs: how to avoid bad debts and pay suppliers 10 things all good customers have in common; 12) Home: premises the why/where/how/how not; 13) People: recruiting without fears of future tears; 14) Motivation: adding momentum and magic; 15) Surprises: predict and overcome unexpected hurdles; 16) Helpers: people who might help you and how to encourage them; 17) Balance: when to work and when to play; 18) Social responsibility: how to help yourself by helping others; 19) Exit: selling your successful business; 20) Useful document templates - Sales letters, Follow up letters, Getting paid letters, The business plan, Confidentiality and intellectual property |
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The entrepreneur's book of checklists
