In the company of heroes : an insider's guide to entrepreneurs at work / [printed text] / David Hall, Author . - London : Kogan Page, 1999 . - x, 262 p. : ill (b & w) ; 24 cm.
ISBN : 978-0-7494-3060-3
The author looks behind the personalities to analyze what entrepreneurs actually do; and what their attitudes, motivations and experiences are. His research shows how individuals can recognize their own entrepreneurial skills and develop them.

Class number:	338.04
Abstract:	What makes someone a successful entrepreneur? Do entrepreneurs exhibit any common characteristics? Award-winning TV writer David Hall thinks so and here he looks beyond the (often very large) personalities involved to analyse what entrepreneurs actually do; and what their attitudes, motivations, and experiences are. The results of his research show how individuals can recognize their own entrepreneurial skills and develop them. Convinced that entrepreneurial behaviour can be a systematic process as well as instinctive, he found that there were clear lessons to be learned from entrepreneurial businesses, lessons from which he develops a blueprint for success that anyone can use.
Contents note:	Preface; Acknowledgements Chapter 1 Understanding entrepreneurs; Chapter 2 Serving the apprenticeship; Chapter 3 Spotting the opportunities; Chapter 4 Designing your business; Chapter 5 Starting your business; Chapter 6 Controlling oyur business; Chapter 7 Building your business; Chapter 8 Take stock of your progress; Chapter 9 Creating new growth opportunities; Chapter 10 Building your business's growth capabilities; Chapter 11 Revitalixing your business; Chapter 12 Reinventing your business; Chapter 13 Survival; Chapter 14 In the company of heroes References; Talk with the author; Index