The international business environment : Global and local marketplaces in a changing world [printed text] / Janet Morrison, Author  . -  2nd Edition . - Houndmills, Basingstoke : Palgrave Macmillan, 2006 . - xxviii, 516 p. : ill (b & w) ; 25 cm.
ISBN : 978-1-4039-3691-2
Designed for introductory level business environment courses, this new text offers a comprehensive and international coverage of the subject, especially on the changing global and technological environments.

Class number:	337
Abstract:	The book offers a clear and accessible introduction to the key dimensions of the international business environment, including economic, political, cultural, technological and financial dimensions. The approach is genuinely international, highlighting transitional and developing economies as well as the advanced economies.
Contents note:	List of Figures; List of Tables; List of Case Studies; List of Maps; Preface to the Second Edition; Acknowledgements; List of acronyms; Maps Introduction Part 1: The Business in its Environment 1. The Internal Business Environment; 2. Functional Dimensions Which Shape the Organization and Its Strategy; 3. The National Economic Systems; 4. Major Economic Systems Case Study: A Bright Future for Coca-Cola? Part 2: Dimensions of the International Environment 5. The Global Economy and Globalization Processes; 6. The Cultural Environment: Diversity and Globalization; 7. Society and Business; 8. The Changing Political Environment: National, Regional and International Forces; The International Legal Environment of Business: Moving Towards Harmonization; Case Study: Fiat: Italian Champion Struggles to Compete Globally Part 3: Global Forces 10. World Trade and the International Competitive Environment; 11. Technology and Innovation; 12. International Financial Markets; Case Study: GE Seeks Growth in a Globalized Environment Part 4: Issues and Challenges 13. Environmental Challenges: Global and Local Perspectives; 14. Global Challenges and the Responsible Business; Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company Glossary; References; Index.