Marketing management strategies [printed text] / O.C. Ferrell, Author ; Michael D. Hartline, Author  . -  5th Edition . - Mason, Ohio : South-Western Cengage Learning, 2011 . - xxii, 746 p. : ill (b & w) ; 26 cm.
ISBN : 978-0-538-46744-5
Intended to teach students to think and act like marketers. This title offers a practical approach to analyze, plan, and implement marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan.

Class number:	658.8
Abstract:	Thoroughly revised and updated, "Marketing Management Strategy, 5e, International Edition" continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and - for the first time - photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies - helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon - all in a succinct 12 chapters.
Contents note:	Part I - Setting the Stage for Marketing Strategy 1. Marketing in Today's Economy; 2. Strategic Marketing Planning; 3. Marketing Ethics and Social Responsibility in Strategic Planning Part II - Discovering Market Opportunities 4. Collecting and Analyzing Marketing Information; 5. Developing Competitive Advantage and Strategic Focus Part III: Developing Market Strategy 6. Customers, Segmentation, and Target Marketing; 7. Product Strategy; 8. Pricing Strategy; 9. Distribution and Supply Chain Management; 10. Integrated Marketing Communications Part IV: Putting Strategy Into Action 11. Marketing Implementation and Control; 12. Developing and Maintaining Long-Term Customer Relationships Part V: Cases 1. IKEA Brings Swedish design to the US market; 2. FedEx: Building a Global Distribution Powerhouse; 3. Monsanto Balances Worldwide Stakeholder Concerns; 4. NASCAR: A Branding Success; 5. The Indy Racing League (IRL): Driving for First Place; 6. Blockbuster Fights for Survival Against Intense Competition; 7. Sigma Marketing: Innovation in a Changing Environment; 8. Mattel Overcomes Global Marketing and Manufacturing Challenges; 9. New Belgium Brewing (A): Social Responsibility as a Competitive Advantage; 10. New Belgium Brewing (B): Developing a Brand Personality; 11. Gillette: Maintaining Dominance in the Global Razor Market; 12. USA Today: Innovation and Evolution in a Troubled Industry; 13. Mistine: Direct Selling in the Thai Cosmetics Market; 14. BP Works to Repair Its Worldwide Reputation; 15. Molson Canada: Social Media Marketing (Ivey); 16. Th Brand in the Hand: Mobile Marketing at Adidas (Ivey); 17. Santa Fe Relocation Services: Regional Brand Management (Ivey); 18. Best Buy Inc. - Dual Branding in China (Ivey); 19. Strategic Inflection: TiVo in 2005 (Harvard); 20. eHarmony (Harvard) Part VI: Tools For Developing a Marketing Plan Appendix A: Marketing Plan Worksheets; Appendix B: Example Marketing Plan (VirPharm, Inc.); Endnotes; Brands and Companies Index; Name Index; Subject Index.