Entrepreneurship [printed text] / Robert D. Hisrich, Author ; Michael P. Peters, Author ; Dean A. Shepherd, Author  . -  9th Edition . - New York : McGraw-Hill, 2013 . - xx, 587 p. ; 26 cm.
ISBN : 978-0-07-132631-5
Designed to instruct students on the process of formulating, planning, and implementing a new venture, this book addresses the dynamics of entrepreneurial challenges. It balances the crucial line between modern theory and practice.

Keywords:	Entrepreneurship
Class number:	658.421
Abstract:	The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Contents note:	Part 1 The Entrepreneurial Perspective 1 Entrepreneurship and the Entrepreneurial Mind-Set; 2 Corporate Entrepreneurship; 3 Entrepreneurial Strategy: Generating and Exploiting New Entries Part 2 From Idea to Opportunity 4 Creativity and the Business Idea; 5 Identifying and Analyzing Domestic and International Opportunities; 6 Protecting the Idea and Other Legal Issues for the Entrepreneur Part 3 From the Opportunity to the Business Plan 7 The Business Plan: Creating and Starting the Venture; 8 The Marketing Plan; 9 The Organizational Plan; 10 The Financial Plan Part 4 From the Business Plan to Funding the Venture 11 Sources of Capital; 12 Informal Risk Capital, Venture Capital, and Going Public Part 5 From Funding the Venture to Launching, Growing and Ending the New Venture 13 Strategies for Growth and Managing the Implications of Growth; 14 Accessing Resources for Growth from External Sources; 15 Succession Planning and Strategies for Harvesting and Ending the Venture Part 6: Cases Case 1 Turner Test Prep Co.; Case 2 Jim Boothe, Inventor; Case 3 A. Monroe Lock and Security Systems; Case 4 Beijing Sammies; Case 5 Intelligent Leisure Solutions; Case 6 The Beach Carrier; Case 7 Gourmet to Go; Case 8A Intervela d.o.o. Koper - Victory Sailmakers; Case 8B Intervela Victory Sailmakers; Case 9 The Gril-Kleen Corporation; Case 10 Masi Technology; Case 11 NeoMed Technologies; Case 12 Mayu LLC; Case 13 Nature Bros. Ltd; Case 14 Amy's Bread; Case 15 Supply Dynamics; Case 16 Datavantage Corporation; Case 17 Tire Valet: A Mobile Tire Company Index.