| Title : | Global strategic management : the essentials / | | Material Type: | printed text | | Authors: | Heidi Vernon ; Lawrence H. Wortzel | | Edition statement: | 2nd ed. | | Publisher: | New York : Wiley | | Publication Date: | 1990 | | Pagination: | xiii, 545 p. | | Layout: | ill. | | Size: | 24 cm | | ISBN (or other code): | 978-0-471-61788-4 | | General note: | Rev. ed. of: Strategic management of multinational corporations. c1985. | | Class number: | 658.4012 | | Abstract: | This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. | | Contents note: | The Strategic Planning Environment; Concepts and Tools for Competitive Analysis and Strategic Planning; The Political Environment and Political Risk; Finance and Control; Marketing Product Management; R&D and Innovation Management; Corporate Culture and Human Resource Management. |
Global strategic management : the essentials / [printed text] / Heidi Vernon ; Lawrence H. Wortzel . - 2nd ed. . - New York : Wiley, 1990 . - xiii, 545 p. : ill. ; 24 cm. ISBN : 978-0-471-61788-4 Rev. ed. of: Strategic management of multinational corporations. c1985. | Class number: | 658.4012 | | Abstract: | This collection of essays addresses central issues in the management of multinational and global corporations, an area of growing importance in the current age of restructuring, feverish competition and political upheaval. Revised for this edition, the book focuses on the changing working environment in which managers now function. Further, it examines the new and more sophisticated tools that will be needed in marketing, production, finance and control, and research and development in order to remain competitive. | | Contents note: | The Strategic Planning Environment; Concepts and Tools for Competitive Analysis and Strategic Planning; The Political Environment and Political Risk; Finance and Control; Marketing Product Management; R&D and Innovation Management; Corporate Culture and Human Resource Management. |
|
Home
Global strategic management
