Entrepreneurship and small business : start-up, growth and maturity / [printed text] / Paul Burns, Author  . -  3rd ed. . - New York : Palgrave Macmillan, 2011 . - xxviii, 516 p. : ill. (chiefly col.) ; 28 cm.
ISBN : 978-0-230-24780-2

Keywords:	SME  Entrepreneurship
Class number:	658.022
Abstract:	Entrepreneurship & Small Business gives an insight int othe different stages of a firm's growth: start-up. maturity, and occasionally failure. Featuring numerous in-depth case studies, the text provides a comprehensive overview of what it takes to establish and run a successful small business.
Contents note:	Part 1 Entrepreneurship 1. Entrepreneurship in the Twenty-first Century; 2. Entrepreneurs and Owner-managers; 3. Innovation and Entrepreneurship; 4. Social and Civic Entrepreneurship. Part 2 Start-Up 5. Developing Creativity and the Business Idea; 6. Evaluating the Business Idea; 7. Launching the Business; 8. International Entrepreneurship; 9. Running the Business; 10. Financing the Business. Part 3 Growth 11. Planning for Growth; 12. New Products and Services; 13. Growing the Business; 14. Developing the Business Plan; 15. Exit: Failure and Success. Part 4 Maturity 16. The Family Firm; 17. From Entrepreneur to Leader; 18. Corporate Entrepreneurship Case insights include: Bill Gates and Microsoft, Michael Dell and the Dell Corporation, Richard Branson and Virgin, James Dyson. Swarfega, Quad Electroacustics, B&Q, easyJet, Cadbury, The Body Shop, Ferrero Rocher and many more.