| Title : | E-business and e-commerce management : strategy, implementation, and practice / | | Material Type: | printed text | | Authors: | Dave Chaffey, Author | | Edition statement: | 3rd Edition | | Publisher: | New York, N. Y. : Pearson Education | | Publication Date: | 2006 | | Size: | 27cm | | ISBN (or other code): | 978-0-273-70752-3 | | Class number: | 658.872 | | Abstract: | | | Contents note: | Part 1 Introduction: 1. Introduction to e-business and e-commerce; 2. E-commerce fundamentals; 3. E-business infrastructure; 4. E-environment.
Part 2 Strategy and Applications: 5. E-business strategy; 6. Supply chain management; 7. E-procurement; 8. E-marketing; 9. Customer relationship management.
Part 3 Implementation: 10. Change management; 11. Analysis and design; 12. Implementation and maintenance. |
E-business and e-commerce management : strategy, implementation, and practice / [printed text] / Dave Chaffey, Author . - 3rd Edition . - New York, N. Y. : Pearson Education, 2006 . - ; 27cm. ISBN : 978-0-273-70752-3 | Class number: | 658.872 | | Abstract: | | | Contents note: | Part 1 Introduction: 1. Introduction to e-business and e-commerce; 2. E-commerce fundamentals; 3. E-business infrastructure; 4. E-environment.
Part 2 Strategy and Applications: 5. E-business strategy; 6. Supply chain management; 7. E-procurement; 8. E-marketing; 9. Customer relationship management.
Part 3 Implementation: 10. Change management; 11. Analysis and design; 12. Implementation and maintenance. |
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