International trade : policy and practice [printed text] / Dr. Brendan McEvoy, Author ; Colum MacDonnell, Author  . -  2nd Edition . - [S.l.] : Institute of International Trade of Ireland : [S.l.] : National College of Ireland, 2003 . - x, 270 p. ; 21 cm.
ISSN : IITI

Class number:	658.049
Abstract:	The practical skills of exporting have taken second place to the perceived glamour of international marketing, even though unskilled exporting rarely prospers. This book is about the policies of international trade and its practice. It contains detailed information on the practical techniques of exporting. But it is not aimed solely at the specialists of the export department. General management needs to have an overview of the techniques if they are to produce realistic export marketing plans. They must know enough about the techniques of exporting to, at least, ask the specialists the right questions and avoid getting into situations where some unforeseen rule or practice upsets their plans.
Contents note:	Preface; A Foreword by Peter D. Sutherland, former Director General of GATT/WTO Policy Chapter 1 Introduction to International Trade; Chapter 2 Trade Policy Questions; Chapter 3 When Companies Decide to go International; Chapter 4 Market Selection; Chapter 5 Organisation in the Marketplace Practice Chapter 6 The Export Marketing Plan; Chapter 7 International Supply Contracts; Chapter 8 Transport Options; Chapter 9 Transport Documentary Requirements; Chapter 10 Customs Policy of EU; Chapter 11 Insurance Relating to International Trade; Chapter 12 Financial Aspects of Trade; Chapter 13 Designing Products for Markets; Chapter 14 Protecting your Intellectual Property Appendices; Index.