| Title : | Strategic management in the global economy | | Other title : | S | | Material Type: | printed text | | Authors: | Heidi Vernon ; Lawrence H. Wortzel | | Edition statement: | 3rd ed. | | Publisher: | New York, NY : John Wiley & Sons | | Publication Date: | 1997 | | Pagination: | ix, 582 p. | | Layout: | ill. | | Size: | 24 cm | | ISBN (or other code): | 978-0-471-15873-8 | | Class number: | 658.4012 | | Abstract: | This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice. | | Contents note: | Part 1- Global Firms and the Global Environment, Part 2- the Globalization Process, Part 3A- Competitive Analysis and Staregic Planning: The Corportae View, Part 3B- Competitive Analysis and Strategic Planning: The Country View, Part 4- Strategic Alliances,Part 5- Marketing, Part 6- Production, Part 7- Bad and Technology Management, Part 8 -Finance, Part 9- Organization and Human Resources Management, Part 10- Information and Information Processing |
Strategic management in the global economy ; S [printed text] / Heidi Vernon ; Lawrence H. Wortzel . - 3rd ed. . - New York, NY : John Wiley & Sons, 1997 . - ix, 582 p. : ill. ; 24 cm. ISBN : 978-0-471-15873-8 | Class number: | 658.4012 | | Abstract: | This book addresses all aspects of strategic planning in a global workplace, from management and marketing to finance and production operations management. It includes contemporary and classic articles as well as alternative points of view. From predictions of what to expect throughout this decade to proven forecasting and budgeting tools, this book offers both valuable insight and practical advice. | | Contents note: | Part 1- Global Firms and the Global Environment, Part 2- the Globalization Process, Part 3A- Competitive Analysis and Staregic Planning: The Corportae View, Part 3B- Competitive Analysis and Strategic Planning: The Country View, Part 4- Strategic Alliances,Part 5- Marketing, Part 6- Production, Part 7- Bad and Technology Management, Part 8 -Finance, Part 9- Organization and Human Resources Management, Part 10- Information and Information Processing |
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Strategic management in the global economy
