| Title : | Electronic commerce 2012 : a managerial and social networks perspective | | Material Type: | printed text | | Authors: | Efraim Turban, Author ; David King, Author ; Jae Lee, Author ; Ting-Peng Liang, Author ; Deborrah Turban, Author | | Edition statement: | 7th Global Edition | | Publisher: | Pearson Education | | Publication Date: | 2012 | | Pagination: | 791 p. | | Layout: | ill (col) | | Size: | 28 cm | | ISBN (or other code): | 978-0-273-76134-1 | | General note: | This new edition provides studens with the latest coverage of electronic commerce from a mangerial perspective. Turban et al. uniquely explore concepts and issues from both an application and theoretical point of view to give students a thorough understanding of the topics covered. | | Class number: | 658.872 | | Abstract: | Entering the second decade of the 21st century, we are experiencing one of the most important changes to our daily lives - the move to an Internet-based society.
Electronic commerce (EC) describes the manner in which transactions take place over networks, mostly the internet. The most important development in EC that happened since 2010 is the phenomenal growth of social networks, especially Facebook and Twitter, and the trend toward conducting EC in social networks. Also, related business models such as the one devised by Groupon are providing EC with major new areas of growth. | | Contents note: | Part 1 Introduction to E-Commerce and E-Marketplaces: Chapter 1 Overview of Electronic Commerce; Chapter 2 E-Commerce: Mechanisms, Infrastructure, and Tools.
Part 2 EC Applications: Chapter 3 Retailing in Electronic Commerce: Products and Services; Chapter 4 B2B E-Commerce; Chapter 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.
Part 3 Emerging EC Platforms: Chapter 6 Mobile Commerce and Ubiquitous Computing; Chapter 7 Social Commerce.
Part 4 EC Support Services: Chapter 8 Marketing and Advertising in E-Commerce; Chapter 9 E-Commerce Security and Fraud Protection; Chapter 10 Electronic Commerce Payment Systems; Chapter 11 Order Fulfillment Along the Supply Chain and Other EC Support Services.
Part 5 E-Commerce Strategy and Implementation: Chapter 12 EC Strategy, Globalization, and SMEs; Chapter 13 Implementing EC Systems: From Justification to Successful Performance; Chapter 14 E-commerce: Regulatory, Ethical, and Social Environments.
Online - Part 6 Launching Online Business and EC Projects: Chapter 15 Launching a Successful Online Business and EC Projects. www.pearsonglobaleditions.com/turban |
Electronic commerce 2012 : a managerial and social networks perspective [printed text] / Efraim Turban, Author ; David King, Author ; Jae Lee, Author ; Ting-Peng Liang, Author ; Deborrah Turban, Author . - 7th Global Edition . - [S.l.] : Pearson Education, 2012 . - 791 p. : ill (col) ; 28 cm. ISBN : 978-0-273-76134-1 This new edition provides studens with the latest coverage of electronic commerce from a mangerial perspective. Turban et al. uniquely explore concepts and issues from both an application and theoretical point of view to give students a thorough understanding of the topics covered. | Class number: | 658.872 | | Abstract: | Entering the second decade of the 21st century, we are experiencing one of the most important changes to our daily lives - the move to an Internet-based society.
Electronic commerce (EC) describes the manner in which transactions take place over networks, mostly the internet. The most important development in EC that happened since 2010 is the phenomenal growth of social networks, especially Facebook and Twitter, and the trend toward conducting EC in social networks. Also, related business models such as the one devised by Groupon are providing EC with major new areas of growth. | | Contents note: | Part 1 Introduction to E-Commerce and E-Marketplaces: Chapter 1 Overview of Electronic Commerce; Chapter 2 E-Commerce: Mechanisms, Infrastructure, and Tools.
Part 2 EC Applications: Chapter 3 Retailing in Electronic Commerce: Products and Services; Chapter 4 B2B E-Commerce; Chapter 5 Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce.
Part 3 Emerging EC Platforms: Chapter 6 Mobile Commerce and Ubiquitous Computing; Chapter 7 Social Commerce.
Part 4 EC Support Services: Chapter 8 Marketing and Advertising in E-Commerce; Chapter 9 E-Commerce Security and Fraud Protection; Chapter 10 Electronic Commerce Payment Systems; Chapter 11 Order Fulfillment Along the Supply Chain and Other EC Support Services.
Part 5 E-Commerce Strategy and Implementation: Chapter 12 EC Strategy, Globalization, and SMEs; Chapter 13 Implementing EC Systems: From Justification to Successful Performance; Chapter 14 E-commerce: Regulatory, Ethical, and Social Environments.
Online - Part 6 Launching Online Business and EC Projects: Chapter 15 Launching a Successful Online Business and EC Projects. www.pearsonglobaleditions.com/turban |
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