Blue ocean strategy. : How to create uncontested market space and make the competition irrelevant [printed text] / W. Chan Kim, Author ; Mauborgne, Author . - Boston, MA : Harvard Business School Press, 2005 . - xv, 240 p. : ill (b & w) ; 25 cm.
ISBN : 978-1-59139-619-2
Don't compete with rivals - make them irrelevant

Class number:

658.802

Contents note:

Preface; Acknowledgment: Part 1. Blue ocean strategy Chapter 1. Creating blue oceans; Chapter 2. Analytical tools and frameworks; Part 2. Formulating blue ocean strategy Chapter 3. Reconstruct market boundaries; Chapter 4. Focus on the big picture, not the numbers; Chapter 5. Reach beyond existing demand; Chapter 6. Get the strategic sequence right; Part 3. Executing blue ocean strategy: Chapter 7. Overcome key organizational hurdles; Chapter 8. Build execution into strategy; Chapter 9. Conclusion: The sustainability and renewal of blue ocean strategy; Appendices: Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index; About the authors;