Consumer behavior: buying, having and being [printed text] / Michael R. Solomon, Author  . -  10th Global Edition . - Harlow, Essex : Pearson Education, 2013 . - 639 p. : ill (col) ; 28 cm.
ISBN : 978-0-273-76731-2

Class number:	658.8342
Abstract:	This global edition has been edited to include enhancements maing it more relevant to students outside of the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Updated! A stronger focus on social media platforms and how they change consumer behaviour, Updated! CB As I see it boxes written by consumer behaviour professors and leading researchers, New! Nielson Nuggets are data-driven exercises that allow students to analyze actual data. Solomon goes beyond the discussion of why people decide to buy certain items and explores how products, services, and consumption activities shape people's social experiences. Various features apply the concepts from a global perspective making the content more relevant, including the Turkish coffee experience, Liverpool football fans in Asia and advertising in South Africa's Taxis.
Contents note:	Part 1 Consumers in the Marketplace Chapter 1 Buying, having and being Part 2 Consumers as individuals Chapter 2 Perception; Chapter 3 Learning and memory; Chapter 4 Motivaion and global values; Chapter 5 The self; Chapter 6 Personality and Psychographics Part 3 Consumers as Decision Makers Chapter 7 Attitudes and persuasion; Chapter 8 Decision making; Chapter 9 Buying and disposing; Chapter 10 Organizational and household decision making Part 4 Consumers amd Subcultures Chapter 11 Groups and social media; Chapter 12 Social class and lifestyles; Chapter 13 Subcultures; Chapter 14 Culture