| Title : | E-commerce 2012 | | Material Type: | printed text | | Authors: | Kenneth C. Laudon, Author ; Carol Guercio Traver, Author | | Edition statement: | Global ed. of 8th rev. ed. | | Publisher: | Harlow, Essex : Pearson Education | | Publication Date: | 2012 | | Pagination: | 912 p. | | ISBN (or other code): | 978-0-273-76129-7 | | Class number: | 658.872 | | Contents note: | 1. Introduction to E-commerce, 2. E-commerce infrastructure: the internet, the web and mobile platform 3. Building an e-commerce presence: websites, mobile sites and apps, 4. E-commerce security and payments, 5. Business models for e-commerce, 6. E-commerce marketing, 7. E-commerce advertising, 8. Ethics, Law and e-commerce, 9. Online Media, 10. Social Networks and Communities, 11. E-commerce retailing & Services, 12 B2B E-commerce |
E-commerce 2012 [printed text] / Kenneth C. Laudon, Author ; Carol Guercio Traver, Author . - Global ed. of 8th rev. ed. . - Harlow, Essex : Pearson Education, 2012 . - 912 p. ISBN : 978-0-273-76129-7 | Class number: | 658.872 | | Contents note: | 1. Introduction to E-commerce, 2. E-commerce infrastructure: the internet, the web and mobile platform 3. Building an e-commerce presence: websites, mobile sites and apps, 4. E-commerce security and payments, 5. Business models for e-commerce, 6. E-commerce marketing, 7. E-commerce advertising, 8. Ethics, Law and e-commerce, 9. Online Media, 10. Social Networks and Communities, 11. E-commerce retailing & Services, 12 B2B E-commerce |
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E-commerce 2012
