| Title : | Introduction to e-commerce | | Material Type: | printed text | | Authors: | Jeffrey F. Rayport, Author ; Bernard J. Jaworski, Author | | Publication Date: | 2002 | | Pagination: | xxxviii, 664 p. | | Layout: | ill (b & w) | | Size: | Paperback | | ISBN (or other code): | 978-0-07-112492-8 | | General note: | A 2nd Edition issued 2007 | | Class number: | 658.84 | | Abstract: | An essential text for present and future practitioners who need a solid foundation in all aspects of conducting business in the networked economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. | | Contents note: | ch.1 overview, ch.2 introduction to the web and internet, ch.3 the basics of selling on the internet, ch.4 framing the market opportunity, ch.5 business models, ch.6 the customer interface, ch.7 communications and branding, ch.8 implementation, ch.9 metrics, ch.10 the emergence and growth of B2B marketplaces, ch.11 collaborative commerce, ch.12 early stage business development:human and financial capital, ch.13 working with funders from seed stage to liquidity, ch.14 media transformation, ch.15 the future of media usage, ch.16 regulation, ch.17 internet and society. |
Introduction to e-commerce [printed text] / Jeffrey F. Rayport, Author ; Bernard J. Jaworski, Author . - 2002 . - xxxviii, 664 p. : ill (b & w) ; Paperback. ISBN : 978-0-07-112492-8 A 2nd Edition issued 2007 | Class number: | 658.84 | | Abstract: | An essential text for present and future practitioners who need a solid foundation in all aspects of conducting business in the networked economy. The authors focus on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. | | Contents note: | ch.1 overview, ch.2 introduction to the web and internet, ch.3 the basics of selling on the internet, ch.4 framing the market opportunity, ch.5 business models, ch.6 the customer interface, ch.7 communications and branding, ch.8 implementation, ch.9 metrics, ch.10 the emergence and growth of B2B marketplaces, ch.11 collaborative commerce, ch.12 early stage business development:human and financial capital, ch.13 working with funders from seed stage to liquidity, ch.14 media transformation, ch.15 the future of media usage, ch.16 regulation, ch.17 internet and society. |
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Introduction to e-commerce
