International marketing and export management [printed text] / Gerald S. Albaum, Author ; Edwin Duerr, Author ; Jesper Strandskov, Author  . -  5th Edition . - Harlow : Prentice Hall Financial Times : [S.l.] : Pearson Education, 2005 . - xxii, 666 p. : ill (col) ; Paperback.
ISBN : 978-0-273-68634-7

Class number:	658.848
Abstract:	Looking to learn about marketing decisions and management processes needed to develop export operations, either in a small to medium size buisness or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management, fifth edition, provides the most comprehensive and up-to-date coverage of the topic.
Contents note:	Preface, About the Authors, List of Abbreviations, Guided Tour, Publisher's acknowledgements, 1. International marketing and exporting, Case Study 1.1 Export of art goods from Hungary, Case Study 1.2 Murphy Company Limited, Case Study 1.3 eBay, Inc.,Case Study 1.4 DaimlerChrysler AG, 2. Bases of international marketing,Case Study 2.1 Bridgestone Corporation, Case Study 2.2 GlaxoSmithKline PLC, 3. The international environment, Case Study 3.1 Supreme Canning Company, Case Study 3.2 Ford motor Company, Case Study 3.3 Avon Products, Inc. (A), 4. Export market selection: definition and strategies, Case Study 4.1 IKEA, Case Study 4.2 Seven-Eleven Japan, 5. Information for international market(ing) decisions, Case study 5.1 Mariani Packing Company, Inc., Case Study 5.2 Aquabear AB, Case Study 5.3 Ford Motor Company Latin America, 6. Market entry strategies, Case Study 6.1 Alcas Corporation, Case Study 6.2 Yang Toyland Pte, Limited, Case Study 6.3 Avon Products, Inc., (B), 7. Export entry modes, Case Study 7.1 HV Industri A/S, Case Study 7.2 Quint Winery, Case Study 7.3 Nestle, 8. Nonexport entry modes, Case Study 8.1 Terralumen, Case Study 8.2 GG Farm Machinery Company, Case Study 8.3 VW in China, Case Study 8.4 Nu Skin Enterprises, Inc., 9. Product decisions, Case Study 9.1 Daewoo Corporation, Case Study 9.2 Supreme Foods of France, Case Study 9.3 BRL Hardy, 10. Pricing decisions, Case Study 10.1 RAP Engineering and Equipment Company, Case Study 10.2 The Capitool Company, Case Study 10.3 Strato Designs, 11. Financing and methods of payment, Case Study 11.1 TainanGlass Manufacturing Company, Case Study 11.2 Arion Express, 12. Promotion and marketing communication, Case Study 12.1 Adidas AG, Case Study 12.2 LEGO A/S, Case Study 12.3 Christa Clothing International, Case Study 12.4 Nove Ltd, Case Study 12.5 Eli's Cheesecake Company, 13. The export order and physical distribution, Case Study 13.1 Jaguar Electronics, Inc., Case Study 13.2 Megabox, Inc., Case Study 13.3 Primex Marketing, Inc., 14. Organization of international marketing activities, Case Study 14.1 Asea Brown Boveri Limited, Case Study 14.2 Unilever, Glossary, Index.