Electronic commerce. A managerial perspective [printed text] / Efraim Turban, Author ; Jae Lee, Author ; David King, Author ; H. Michael Chung, Author . - Upper Saddle River, N.J. : Prentice Hall, 2000 . - xxxii, 520 p. : ill. ; 26 cm.
ISBN : 978-0-13-975285-8

Class number:	658.872
Abstract:	The purpose of this book is to describe what Electronic Commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues, and risks are. EC is an interdisciplinary topic and therefore it should be of interest to managers and professional people in any functional area of the business world.
Contents note:	Chapter 1 Foundations of Electronic Commerce; Chapter 2 Retailing in Electronic Commerce; Chapter 3 Internet Customers and Market Research; Chapter 4 Advertisement in Electronic Commerce; Chapter 5 Electronic Commerce for Service Industries; Chapter 6 Business-to-Business Electronic Commerce; Chapter 7 Intranet and Extranet; Chapter 8 Electronic Payment Systems; Chapter 9 EC Strategy and Implementation; Chapter 10 Public Policy: From Legal Issues to Privacy; Chapter 11 Infrastructure for EC; Chapter 12 Economics, global and Other Issues in EC; Appendix A Creating Web Pages; Appendix B Web Programming: Adding Desktop Interactivity and Dynamic Data Access; Appendix C Software Agents; Glossary; Index.