Tourism : principles, practices, philosophies [printed text] / Charles R. Goeldner, Author ; J. R. Brent Ritchie, Author  . -  Eleventh Edition . - Hoboken, NJ : John Wiley & Sons : Chichester : John Wiley & Sons, 2009 . - xix, 624 p. : ill. (some col.) ; 25 cm.
ISBN : 978-0-470-08459-5

Class number:	338.4791
Abstract:	A new edition of the bestselling introduction to tourism textbook. From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it. This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes: Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the many new travelers from BRIC nations (Brazil, Russia, India, and China) recreate and seek culture New information on transportation options, including high-speed rail and river cruises New consideration of the use of the Internet, particularly Web 2.0 (podcasting, social networks, and blogs), in tourism research, marketing, and promotion Updates on passport, visa, and governmental policies, Expanded treatment of crisis management. Moving easily between theory and practice, Tourism, Eleventh Edition offers an unparalleled discussion of recreational travel today, and is suitable both as a lively learning tool for students and a reliable go-to reference for tourism professionals.
Contents note:	Part 1 Tourism Overview Chapter 1 Tourism in perspective; Chapter 2 Tourism through the ages; Chapter 3 Career opportunities Part 2 How Tourism is Organized Chapter 4 World, national, regional, and other organizations; Chapter 5 Passenger transportation; Chapter 6 Hospitality and related services; Chapter 7 Organizations in the distribution process; Chapter 8 Attractions, entertainment, recreation, and other Part 3 Understanding Travel Behavior Chapter 9 Motivation for pleasure travel; Chapter 10 Cultural and international tourism for life's enrichment; Chapter 11 Sociology of tourism Part 4 Tourism Supply, demand, policy, planning, and development Chapter 12 Tourism components and supply; Chapter 13 Measuring and forecasting demand; Chapter 14 Tourism's economic impact; Chapter 15 Tourism policy: structure, content, and process; Chapter 16 Tourism planning, development, and social considerations; Chapter 17 Tourism and the environment Part 5 Essentials of Tourism Research and Marketing Chapter 18 Travel and tourism research; Chapter 19 Tourism marketing Part 6 Tourism Prospects Chapter 20 Tourism's future Selected References; Glossary; Index.