| Title : | Successful event management : a practical handbook | | Material Type: | printed text | | Authors: | Anton Shone, Author ; Bryn Parry, Author | | Edition statement: | 2nd ed. | | Publisher: | Australia : Thomson | | Publication Date: | 2004 | | Pagination: | xvi, 246 p. | | Layout: | ill., maps | | Size: | 25 cm | | ISBN (or other code): | 978-1-84480-076-6 | | Class number: | 394.2068 | | Abstract: | This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events. | | Contents note: | Part 1 The Events Business: 1. An introduction to events; 2. The market demand for events; 3. The events business: supply and suppliers; 4. Social, economic, political and developmental implications.
Part 2 Managing Events: 5. Making a start; 6. Events Planning; 7. Financial management and the budget; 8. The event: venue-finding, logisitics and ambience; 9. Marketing and public relations for events; 10. Managing the event as a project; 11. the organisation maanger and the team: during the event; 12. Close-down,evaluation and legacies. |
Successful event management : a practical handbook [printed text] / Anton Shone, Author ; Bryn Parry, Author . - 2nd ed. . - Australia : Thomson, 2004 . - xvi, 246 p. : ill., maps ; 25 cm. ISBN : 978-1-84480-076-6 | Class number: | 394.2068 | | Abstract: | This is the essential guide for anyone who needs to know how to organize a special event - a festival, a celebration party, a media launch or an annual fete. The text contains clear, step-by-step guide including planning, budgeting, marketing and organization; a wide range of informative case studies from around Europe, including suggested websites and sources of reference material to consult and a set of useful planning forms to assist hose new to events organization. The authors' combination of industry experience, expertise and a lively approach makes this an ideal textbook for students of Events Management and related courses, as well as providing a valuable handbook for those new to organizing events. | | Contents note: | Part 1 The Events Business: 1. An introduction to events; 2. The market demand for events; 3. The events business: supply and suppliers; 4. Social, economic, political and developmental implications.
Part 2 Managing Events: 5. Making a start; 6. Events Planning; 7. Financial management and the budget; 8. The event: venue-finding, logisitics and ambience; 9. Marketing and public relations for events; 10. Managing the event as a project; 11. the organisation maanger and the team: during the event; 12. Close-down,evaluation and legacies. |
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