| Title : | Contemporary strategy analysis : concepts, techniques, applications / | | Material Type: | printed text | | Authors: | Robert M. Grant | | Edition statement: | 3rd ed. | | Publisher: | Malden, Mass. : Blackwell | | Publication Date: | 1998 | | Pagination: | viii, 461p. | | Layout: | ill. | | Size: | 24 cm | | ISBN (or other code): | 978-0-631-20780-1 | | General note: | Previous ed.: 1995. Includes index. | | Class number: | 658.4012 | | Abstract: | This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual. | | Contents note: | Introduction: the concept of strategy. Part 2 Analyzing goals and performance: setting goals and measuring performance. Part 2 External analysis: competition and the market environment: competition and the market attractiveness; segmentation, competitor analysis and industry analysis. Part 3 Internal analysis: resources, capabilities and the resource-based view; the management of organizational capability; organization structure and management systems. Part 4 The analysis of competitive advantage: principles of competitive advantage; cost advantage; differentiation advantage; strategies in emerging and technology-based industries; strategies in mature industries. Part 5 Corporate strategy: the scope of the firm and the analysis of vertical integration; geographical scope and international strategies; managing the multibusiness corporation; strategic management in a new millennium. |
Contemporary strategy analysis : concepts, techniques, applications / [printed text] / Robert M. Grant . - 3rd ed. . - Malden, Mass. : Blackwell, 1998 . - viii, 461p. : ill. ; 24 cm. ISBN : 978-0-631-20780-1 Previous ed.: 1995. Includes index. | Class number: | 658.4012 | | Abstract: | This text has a rigorous approach to business strategy analysis and is particularly suitable for courses in business policy and business strategy. The guiding principle of the book is to focus upon the fundamental determinants of business success - competitive advantage - and it draws heavily upon the concepts and theoretical insights of industrial economics. This edition features increased coverage of the behavioural aspects of strategy, including the design of organization and management systems, the setting of performance targets and evaluation performance, and the strategic planning process in corporations. Also included is new material on: the process view; goals and performance; dynamic aspects of the analysis of industry and competition; organizational capability and organizational knowledge; strategy implementation; and strategic management in the new millennium. Providing a global perspective throughout, the book provides an up-to-date introduction to business strategy analysis for undergraduate and MBA students, and is accompanied by a comprehensive instructor's manual. | | Contents note: | Introduction: the concept of strategy. Part 2 Analyzing goals and performance: setting goals and measuring performance. Part 2 External analysis: competition and the market environment: competition and the market attractiveness; segmentation, competitor analysis and industry analysis. Part 3 Internal analysis: resources, capabilities and the resource-based view; the management of organizational capability; organization structure and management systems. Part 4 The analysis of competitive advantage: principles of competitive advantage; cost advantage; differentiation advantage; strategies in emerging and technology-based industries; strategies in mature industries. Part 5 Corporate strategy: the scope of the firm and the analysis of vertical integration; geographical scope and international strategies; managing the multibusiness corporation; strategic management in a new millennium. |
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